Since it was founded in 1960, Pink Adventure Tours has remained the premier off-road adventure company. What started as America’s first Jeep® tour has become signature excursions in Sedona, the Grand Canyon, Las Vegas, the Smoky Mountains and Branson. From the original routes to guided hikes and custom trips, we’re proud to offer experiences that stay with you long after they’re over. For media inquiries, please email

Pink® Jeep® Tours Smoky Mountains Announces Pigeon Forge Christmas Lights Tour

The Cozy Excursion Includes a Tour of the Winterfest Light Show & Bear Track Trail

PIGEON FORGE, T.N. (December 6, 2021)Pink® Jeep® Tours Smoky Mountains is embracing the holiday spirit this season with the first-ever, limited-time Pigeon Forge Christmas Lights Tour to be offered through the month of December. The 1-hour tour will be offered on Thursdays, Fridays, and Saturdays through January 1, with tour times of 6 p.m. and 7 p.m. to capture the magnificence of the evening lights.

Guests of the Christmas Lights Tour will start their tour with a warm cup of hot chocolate or apple cider before embarking on a guided tour of the iconic Pigeon Forge Winterfest Lights, featuring over 20 holiday light displays. Festive sights include the Old Mill adorned with over 6,000 lights, a Fairytale Fantasy with depictions of favorites like Humpty Dumpty and Mother Goose, and the 60-foot-tall tree at Dolly Parton’s Stampede.

In addition to the light show, guests will be treated to an exclusive off-road tour of the private 4x4 Bear Track Trail while a Pink® Jeep® Tours Adventure Guide relays the history and folklore of Pigeon Forge. Throughout the evening, Adventure Guides will make 1-2 stops for guests to capture holiday photos.

“Our vision for the Christmas Lights Tour is to immerse our guests in the magic of Pigeon Forge during the holidays while incorporating the thrills of our signature off-roading adventures,” said John Fitzgibbons III, President of Pink Adventure Tours. “We are always seeking new ways to create memories worth repeating for our guests, and this tour provides the perfect setting for families and loved ones to come together this holiday season.”

The Pigeon Forge Christmas Lights Tour is conducted from the comfort of the company’s signature enclosed and heated Pink® Jeep® Wrangler. For added comfort, guests are welcome to bring blankets or purchase a Pink® Jeep® Tours blanket prior to the excursion.

The announcement of the new themed offering marks the first official holiday tour to be offered by the company. For more information and to book a tour, visit or call (800) 873-3662, or stop by our sales office located at 2611 Parkway in Pigeon Forge, TN.


Founded in 1960 and based in Sedona, Arizona, PINK Jeep Tours provides unique, unforgettable tour experiences for visitors from around the world in Sedona, the Grand Canyon, Las Vegas, Branson and the Smoky Mountains. Originally inspired by a striking Hawaiian hotel in the late 1950s, the iconic color has become synonymous with world-class adventure. A customized fleet of over 150 cutting-edge vehicles ensures that tours are safe and comfortable. Guides are expertly trained and certified, with each completing the Certified Interpretive Guide program, Smith System© Driver Safety Training, CPR Certification, and First Aid Certification.

Herschend Enterprises purchased PINK Adventure Tours in 2018, marking its entry into the adventure travel industry. Herschend Enterprises owns a portfolio of companies that are committed to providing wholesome, immersive entertainment which allows families to connect in meaningful ways.