Since it was founded in 1960, Pink Adventure Tours has remained the premier off-road adventure company. What started as America’s first Jeep® tour has become signature excursions in Sedona, the Grand Canyon, Las Vegas, the Smoky Mountains and Branson. From the original routes to guided hikes and custom trips, we’re proud to offer experiences that stay with you long after they’re over. For media inquiries, please email

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Pink Jeep Tours Branson Announces Christmas Tour

Slow down and embrace the nostalgia of the holiday season with a Pink Jeep Branson Christmas Tour! Take an exclusive trek up Baird Mountain, under dancing light installations and past illuminated cliff faces, into a Christmas story of days gone by. Climb into our heated Pink Jeep Wrangler and travel past the tallest nativity scene in Branson, MO. Local guides will share stories of Branson's Christmas history. This NEW and rare, illuminated Christmas adventure is a perfect setting for family and friends to come together, reminisce and create cherished holiday memories....

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Pink® Adventure Tours Announces Branson Expansion

Herschend Enterprises, the nation’s largest family-owned themed attractions corporation, is expanding its investment in Branson, Mo. with the opening of PINK® Adventure Tours on March 15. For the first time in over half a century, modern-day adventurers will follow in the footsteps of the fabled pioneer “Old Man” Baird on an exclusive off-road trail that climbs to the summit of Baird Mountain - one of the tallest points in Taney County....

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Pink Jeep Tours Employees to Receive 100% Free Tuition

Today Herschend Enterprises, PINK Jeep® Tour’s parent company and the nation’s largest privately-owned themed attractions corporation, announced it will cover 100% of tuition, fees, and books for its 11,000 employees who choose to pursue further education. The significant investment in employee education will be made through Herschend’s GROW U, a new program designed to make it easier for employees to achieve their personal and professional dreams....