Since it was founded in 1960, Pink Adventure Tours has remained the premier off-road adventure company. What started as America’s first Jeep® tour has become signature excursions in Sedona, the Grand Canyon, Las Vegas, the Smoky Mountains and Branson. From the original routes to guided hikes and custom trips, we’re proud to offer experiences that stay with you long after they’re over. For media inquiries, please email

Pink Jeep® Tours Blazes The Trail To Adventure With State-Of-The-Art Tour Vehicle

Sedona, AZ (Oct. 22, 2014) – Pink Adventure Group, the premier tour company in the Southwest known for its iconic pink Jeep® Wranglers and exhilarating adventure tours, has unveiled its next-generation, state-of-the-art, off-road tour vehicle. This first-of-its kind, all new Jeep Wrangler was custom designed and built in the Pink Jeep Tours eco-friendly service center located in Sedona, Arizona and will begin a new era of more eco-focused tours starting in 2015.

Pioneering the tour industry over 50 years ago, Pink Jeep Tours is excited to introduce their most progressive vehicle to date, incorporating not only the best of the best when it comes to off-road upgrades, but an improvement in both passenger safety and trail conservation. Under the hood, the powerful 3.6L V-6 engine generates approximately 20% more fuel efficiency and runs quieter than previous models. Additionally, cryogenically treated spark plugs are used, which significantly reduces emissions.

 “We’re very proud to be the industry leader in off-road tour vehicle design and pride ourselves on putting conservation first in everything we do. In addition to being a longstanding member of Tread Lightly, we are committed to preserving the trails on which our tours operate. The cutting edge safety and eco-friendly features of our new Jeep Wrangler keep Pink Jeep Tours at the head of the pack” says Pink Adventure Group owner Shawn Wendell.

To transform a stock Jeep Wrangler, each vehicle goes through an eight-week modification process, receiving top-end enhancements. At the heart, each vehicle receives a custom suspension with heavy-duty BDS adjustable track bars and ARB coil springs, providing a 2.5-inch lift that towers over the competition. Above the wheels are patent-pending features including an easily accessible side entry, reinforced roll cage, and custom bumper, resulting in industry-leading safety out on the trail. Guests will also enjoy a wider 20-inch seat, providing nearly 15% more legroom than previous models leading to an even more enjoyable tour experience. And like all the vehicles in the fleet, it’s accented with a coat of iconic pink paint.

On October 22, 2014 Pink Jeep® Tours unveiled this state-of-the-art vehicle in Sedona, AZ to a crowd of local business professionals, community members, and elected officials, including Sedona Mayor-Elect Sandy Moriarty, who actually jumped into the driver’s seat of the new vehicle for a photo opportunity. Sedona Mayor-Elect Moriarty was in awe of the vehicle stating “Thank you for what you do for the community.”

To book a tour, visit Pink Adventure Group or call 800-873-3662 for more information.


Founded in 1960 and based in Sedona, Arizona, PINK Jeep Tours provides unique, unforgettable tour experiences for visitors from around the world in Sedona, the Grand Canyon, Las Vegas, Branson and the Smoky Mountains. Originally inspired by a striking Hawaiian hotel in the late 1950s, the iconic color has become synonymous with world-class adventure. A customized fleet of over 150 cutting-edge vehicles ensures that tours are safe and comfortable. Guides are expertly trained and certified, with each completing the Certified Interpretive Guide program, Smith System© Driver Safety Training, CPR Certification, and First Aid Certification.

Herschend Enterprises purchased PINK Adventure Tours in 2018, marking its entry into the adventure travel industry. Herschend Enterprises owns a portfolio of companies that are committed to providing wholesome, immersive entertainment which allows families to connect in meaningful ways.