Since 1960

The story of Pink Adventure Tours

Since it was founded in 1960, Pink Adventure Tours has remained the premier off-road adventure company. What started as America’s first Jeep® tour has become signature excursions in Sedona, the Grand Canyon, Las Vegas and beyond. From the original routes to guided hikes and custom trips, we’re proud to offer experiences that stay with you long after they’re over. We are honored to have taken over 5 million guests on tour In the last 20 years and are grateful they shared their vacations with us. 

Tours Served
Guests Served


A look at our history


Pink Jeep® Tours founded by Don Pratt in Sedona, AZ

Guide giving a tour  in a Pink Jeep for Pink Adventure Tours back in 1960.


Shawn Wendell buys the company

Portrait image of Shawn Wendell, new owner of Pink Adventure Tours in 1988.


Company acquires Time Expeditions in Sedona

Pink Adventure Tours logo in the 1990s


Company acquires Sedona Adventures

Pink Adventure Tours' Pink® Jeep® driving through Sedona in 1996 with red rocks in background.


Pink Jeep® Tours launches offerings in Las Vegas, NV

New Pink Adventure Tour Trekker on dirt road with Sedona red rock landscape in background, 2001.


Pink Adventure Tours opens Grand Canyon location in Tusayan, AZ

Pink Adventure Tours Mercedes Sprinter van parked at Grand Canyon overlook in 2011.


Parent company, Pink Adventure Group, is formed

Pink Adventure Tours guide with guests at the Grand Canyon in 2012 with a Pink Jeep in the foreground.


Pink Adventure Tours is acquired by Herschend Enterprises.

Logo of Herschend Enterprises combined with  Pink Adventure Tours


Pink Adventure Tours expands to the Great Smoky Mountains National Park

Tour guide giving a group a tour of the smoky mountains for Pink Adventure Tours


Pink Adventure Tours expands to Branson, Missouri

Baird Mountain Viewpoint overlooking Table Rock Lake, Branson, Missouri.

The Pink Way

We aim to provide each guest with safe, exciting and awe-inspiring adventures. To achieve this mission, we operate according to unwavering principles rooted in a commitment to stellar service.



Our guides are rigorously trained to ensure you can be confident in their decisions and skills.



Our team is dedicated to providing a memorable excursion for all, no matter the setting.



We implement the most innovative methodologies and equipment throughout the company.



We are accountable for the wellbeing of our guests, community and environment.



Our local team members are experts who make each tour entertaining and engaging.

Pink Adventure Tours guide speaking with client

Certified local guides

Thanks to their in-depth understanding of the surroundings, Pink guides are the best in the business. All guides are certified by the National Association for Interpretation and also receive extensive driving and safety training. Plus, each one is a fun, passionate person and guardian of the land. No matter which guide leads the way, we know you’ll be on a first-name basis by the end of your tour.

State-of-the-art vehicles

The Pink fleet is more than brightly colored. Each vehicle is painstakingly designed and built to provide the most comfortable, exciting tours possible. From rugged Jeep® Wranglers to luxurious Tour Trekker SUVs and Mercedes Benz Sprinters, our vehicles are the most advanced machines in the industry—and there’s a seat with your name on it.

sketch of the rocks of Sedona, Arizona

An award-winning commitment to nature

We take stewardship of the land very seriously. We work closely with the Bureau of Land Management, Forest Service and park rangers to maintain, rebuild and re-vegetate trails. Our team proudly volunteers for trail clean up and contributes to preservation efforts with collected contributions. These practices have earned us environmental awards like the Keep Sedona Beautiful Award of Excellence and the Governor’s Tourism Award on Arizona Preservation.