Since it was founded in 1960, Pink Adventure Tours has remained the premier off-road adventure company. What started as America’s first Jeep® tour has become signature excursions in Sedona, the Grand Canyon, Las Vegas, the Smoky Mountains and Branson. From the original routes to guided hikes and custom trips, we’re proud to offer experiences that stay with you long after they’re over. For media inquiries, please email

New Smoky Mountain Adventure Opening This Spring To Showcase National Park In New Way

PIGEON FORGE, TN (March 7, 2019) — A new adventure experience, unlike anything currently available, is opening in the Great Smoky Mountains next month.

PINK® Adventure Tours is a premier off-road adventure company founded more than 60 years ago. What started as America’s first Jeep® tour now offers signature excursions in Sedona, the Grand Canyon, Las Vegas and soon the Smoky Mountains.

“We are excited to join the community surrounding the Great Smoky Mountains National Park and offer visitors a one-of-a-kind opportunity,” Senior Vice President Billy Johnson shared.  “The Smokies are already surrounded by fabulous lodging, dining and endless fun. The mountains themselves have incredible views and history. We provide more than sightseeing. It’s an exciting and informative experience of a picture-perfect national treasure in specially-outfitted PINK® Jeeps®.”

The well-established company is setting up its Pigeon Forge-based operation to offer visitors from near and far a unique perspective of the mountains. More exciting details about the guided and narrated tours will be announced soon, but the Smoky Mountain team will help offer unforgettable excursions and up-close encounters with the beauty and splendor of the mountains.

“Imagine spending your vacation riding with the open-air feeling of a convertible, surrounded by one of the most visited, picturesque places in the country next to your closest friends and family,” Johnson explained. “Our PINK® Jeep® Wranglers with canopy tops and expertly trained guides ensure that every ride is memorable beyond words.”

PINK® Jeep® Wranglers are customized from top to bottom to ensure tours are always safe, comfortable and exciting. Plus, they offer extra passenger room, a superior on-road ride and amazing off-road capabilities.

Of course, everyone asks, “Why PINK?” The company’s founder and his wife picked the color pink for their Jeeps, after seeing a striking Hawaiian beach hotel in the late 1950s. The iconic pink color has become synonymous with the best-guided tours in its locations. More than 5 million guests have shared their vacations with PINK® Adventure Tours in just the last 20 years.

Be the first to experience Smoky Mountains PINK® Jeep® Tours! Visit and register to win a tour package for six people. For more information about booking tours this spring, summer, and fall, please visit or call (844) 710-PINK (7465).



Founded in 1960 and based in Sedona, Arizona, PINK Jeep Tours provides unique, unforgettable tour experiences for visitors from around the world in Sedona, the Grand Canyon, Las Vegas, Branson and the Smoky Mountains. Originally inspired by a striking Hawaiian hotel in the late 1950s, the iconic color has become synonymous with world-class adventure. A customized fleet of over 150 cutting-edge vehicles ensures that tours are safe and comfortable. Guides are expertly trained and certified, with each completing the Certified Interpretive Guide program, Smith System© Driver Safety Training, CPR Certification, and First Aid Certification.

Herschend Enterprises purchased PINK Adventure Tours in 2018, marking its entry into the adventure travel industry. Herschend Enterprises owns a portfolio of companies that are committed to providing wholesome, immersive entertainment which allows families to connect in meaningful ways.