Parent Company, Herschend Enterprises, Launches Substantial Education Benefit,
Available to all Team Members, Starting Day One of Employment
SEDONA, February 9, 2022 — Today Herschend Enterprises, PINK Jeep® Tour’s parent company and the nation’s largest privately-owned themed attractions corporation, announced it will cover 100% of tuition, fees, and books for its 11,000 employees who choose to pursue further education. The significant investment in employee education will be made through Herschend’s GROW U. The program aims to make it exponentially easier for employees at all levels to pursue their personal and professional dreams through education.
Herschend’s GROW U. officially launches February 24, 2022, for all seasonal, part-time, and full-time employees across its 25 US attractions including at PINK Jeep Tours.
“Herschend’s GROW U. is not only a significant and transformational investment in our employee’s growth but also our love culture in action,” said Andrew Wexler, CEO of Herschend Enterprises. “Herschend is rooted in love – it’s evident at every Herschend property, every day –in the way we treat and support each other, how we Create Memories Worth Repeating for guests, and most importantly, how we care for our employees.”
“Whether it’s to pursue a new dream or advance their career with us, we care about our employees’ personal and professional growth, because we believe that their futures should be grown with love, not loans,” John Fitzgibbons, President, PINK Jeep Tours. “Our team members’ success is our success – and that’s why we’re thrilled to make this benefit available to all, regardless of their role in the company and without the burden of debt.”
HOW IT WORKS
Herschend’s GROW U. offers 11,000 eligible seasonal, part-time and full-time employees and hosts more than 100 fully-funded (100% free) diploma, degree and certificate programs across 30 learning partners in Guild’s Learning Marketplace, including programs in high-demand fields such as business administration and leadership, culinary, finance, technology and marketing. Additionally, the company will provide partial funding, up to $5,250/year, for 150 additional programs in fields including hospitality, engineering, human resources and art design.
Herschend Enterprises selected Guild Education, the nation’s leading education and upskilling platform, to power Herschend’s GROW U. because of their strong reputation for connecting employers and high-value learning providers to create opportunities for America’s workforce. Herschend employees will have access to Guild’s proprietary Learning Marketplace to select from more than 30 learning providers and utilize resources like professional coaches to support their educational journey.
JOB OPPORTUNITIES AT PINK JEEP TOURS
Individuals interested in working at PINK Jeep Tours can apply for open positions or learn more by visiting www.pinkadventuretours.com/careers.
ABOUT PINK ADVENTURE TOURS
Pink Jeep Tours, encompassed by Pink® Adventure Tours, has been exploring the most beautiful landscapes in America for 65 years. Founded in 1960 and based in Sedona, Arizona, the tour company provides unique, unforgettable adventures for visitors from around the world in Sedona, the Grand Canyon, Las Vegas, Branson and the Smoky Mountains. Originally inspired by a striking Hawaiian hotel in the late 1950s, its iconic color has become synonymous with world-class adventure. A custom-built fleet of over 150 vehicles ensures that tours are safe and comfortable. Guides are expertly trained and certified, with each completing the Smith System© Driver Safety Training, CPR Certification and First Aid Certification. Many are also Certified Interpretive Guides by the National Association of Interpretation.
ABOUT HERSCHEND FAMILY ENTERTAINMENT
Pink Adventure Tours is part of Herschend’s collection of family brands. Herschend, the world’s largest family-owned themed attractions company, has been Bringing Families Closer Together by Creating Memories Worth Repeating® for 75 years. Its 14,000+ passionate employees (hosts) collectively entertain 15 million families every year across North America, including at iconic award-winning destinations such as Dollywood® Parks & Resorts, Silver Dollar City Parks & Resorts®, Adventure Aquarium®, Callaway Resort & Gardens®, Kentucky Kingdom®, Newport Aquarium®, The Vancouver Aquarium® and Wild Adventures®. In addition to its premier themed attractions, Herschend is proud to steward the World-Famous Harlem Globetrotters® legacy and provide immersive content and experiences through our Herschend Entertainment Studios® and Pink Adventure Tours brands. Learn more at www.herschendenterprises.com