Parent Company, Herschend Enterprises, Launches Substantial Education Benefit,
Available to all Team Members, Starting Day One of Employment
SEDONA, February 9, 2022 — Today Herschend Enterprises, PINK Jeep® Tour’s parent company and the nation’s largest privately-owned themed attractions corporation, announced it will cover 100% of tuition, fees, and books for its 11,000 employees who choose to pursue further education. The significant investment in employee education will be made through Herschend’s GROW U. The program aims to make it exponentially easier for employees at all levels to pursue their personal and professional dreams through education.
Herschend’s GROW U. officially launches February 24, 2022, for all seasonal, part-time, and full-time employees across its 25 US attractions including at PINK Jeep Tours.
“Herschend’s GROW U. is not only a significant and transformational investment in our employee’s growth but also our love culture in action,” said Andrew Wexler, CEO of Herschend Enterprises. “Herschend is rooted in love – it’s evident at every Herschend property, every day –in the way we treat and support each other, how we Create Memories Worth Repeating for guests, and most importantly, how we care for our employees.”
“Whether it’s to pursue a new dream or advance their career with us, we care about our employees’ personal and professional growth, because we believe that their futures should be grown with love, not loans,” John Fitzgibbons, President, PINK Jeep Tours. “Our team members’ success is our success – and that’s why we’re thrilled to make this benefit available to all, regardless of their role in the company and without the burden of debt.”
HOW IT WORKS
Herschend’s GROW U. offers 11,000 eligible seasonal, part-time and full-time employees and hosts more than 100 fully-funded (100% free) diploma, degree and certificate programs across 30 learning partners in Guild’s Learning Marketplace, including programs in high-demand fields such as business administration and leadership, culinary, finance, technology and marketing. Additionally, the company will provide partial funding, up to $5,250/year, for 150 additional programs in fields including hospitality, engineering, human resources and art design.
Herschend Enterprises selected Guild Education, the nation’s leading education and upskilling platform, to power Herschend’s GROW U. because of their strong reputation for connecting employers and high-value learning providers to create opportunities for America’s workforce. Herschend employees will have access to Guild’s proprietary Learning Marketplace to select from more than 30 learning providers and utilize resources like professional coaches to support their educational journey.
JOB OPPORTUNITIES AT PINK JEEP TOURS
Individuals interested in working at PINK Jeep Tours can apply for open positions or learn more by visiting www.pinkjeep.com/jobs.
ABOUT PINK® ADVENTURE TOURS
Founded in 1960 and based in Sedona, Arizona, PINK® Adventure Tours provides unique, unforgettable tour experiences to Sedona, the Grand Canyon, Las Vegas and the Smoky Mountains, for visitors from around the world. With a fleet of over 150 cutting-edge vehicles, it remains one of the only tour companies with guide trainers certified by the National Association for Interpretation on its staff, and the only tour company to use the Smith System® of Driving by all guides.
Herschend Enterprises purchased PINK® Adventure Tours in 2018, marking its entry into the adventure travel industry. Herschend Enterprises owns a portfolio of companies that are committed to providing wholesome, immersive entertainment which allows families to connect in meaningful ways.