Since it was founded in 1960, Pink® Adventure Tours has remained the premier off-road adventure company. What started as America’s first Jeep® tour has become signature excursions in Sedona, the Grand Canyon, Las Vegas and the Smoky Mountains. From the original routes to guided hikes and custom trips, we’re proud to offer experiences that stay with you long after they’re over. For media inquiries, please contact Lindsay Curre at or call 585-402-1916.

Pink Jeep® Tours Blazes The Trail To Adventure With State-Of-The-Art Tour Vehicle

Sedona, AZ (Oct. 22, 2014) – Pink Adventure Group, the premier tour company in the Southwest known for its iconic pink Jeep® Wranglers and exhilarating adventure tours, has unveiled its next-generation, state-of-the-art, off-road tour vehicle. This first-of-its kind, all new Jeep Wrangler was custom designed and built in the Pink Jeep Tours eco-friendly service center located in Sedona, Arizona and will begin a new era of more eco-focused tours starting in 2015.

Pioneering the tour industry over 50 years ago, Pink Jeep Tours is excited to introduce their most progressive vehicle to date, incorporating not only the best of the best when it comes to off-road upgrades, but an improvement in both passenger safety and trail conservation. Under the hood, the powerful 3.6L V-6 engine generates approximately 20% more fuel efficiency and runs quieter than previous models. Additionally, cryogenically treated spark plugs are used, which significantly reduces emissions.

 “We’re very proud to be the industry leader in off-road tour vehicle design and pride ourselves on putting conservation first in everything we do. In addition to being a longstanding member of Tread Lightly, we are committed to preserving the trails on which our tours operate. The cutting edge safety and eco-friendly features of our new Jeep Wrangler keep Pink Jeep Tours at the head of the pack” says Pink Adventure Group owner Shawn Wendell.

 To transform a stock Jeep Wrangler, each vehicle goes through an eight-week modification process, receiving top-end enhancements. At the heart, each vehicle receives a custom suspension with heavy-duty BDS adjustable track bars and ARB coil springs, providing a 2.5-inch lift that towers over the competition. Above the wheels are patent pending features including an easily accessible side entry, reinforced roll cage, and custom bumper, resulting in industry-leading safety out on the trail. Guests will also enjoy a wider 20-inch seat, providing nearly 15% more legroom than previous models leading to an even more enjoyable tour experience. And like all the vehicles in the fleet, it’s accented with a coat of iconic pink paint.

On October 22, 2014 Pink Jeep® Tours unveiled this state-of-the-art vehicle in Sedona, AZ to a crowd of local business professionals, community members, and elected officials, including Sedona Mayor-Elect Sandy Moriarty, who actually jumped into the driver’s seat of the new vehicle for a photo opportunity. Sedona Mayor-Elect Moriarty was in awe of the vehicle stating “Thank you for what you do for the community.”

To experience an adventure with Pink Adventure Group, call 800-873-3662, or visit for more information.


Founded in 1960 and based in Sedona, Arizona, PINK® Adventure Tours provides unique, unforgettable tour experiences to Sedona, the Grand Canyon, Las Vegas and the Smoky Mountains, for visitors from around the world. With a fleet of over 150 cutting-edge vehicles, it remains one of the only tour companies with guide trainers certified by the National Association for Interpretation on its staff, and the only tour company to use the Smith System® of Driving by all guides.

Herschend Enterprises purchased PINK® Adventure Tours in 2018, marking its entry into the adventure travel industry. Herschend Enterprises owns a portfolio of companies that are committed to providing wholesome, immersive entertainment which allows families to connect in meaningful ways.

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