Since it was founded in 1960, Pink Adventure Tours has remained the premier off-road adventure company. What started as America’s first Jeep® tour has become signature excursions in Sedona, the Grand Canyon, Las Vegas, the Smoky Mountains and Branson. From the original routes to guided hikes and custom trips, we’re proud to offer experiences that stay with you long after they’re over. For media inquiries, please email

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Pink Jeep Tours Employees to Receive 100% Free Tuition

Today Herschend Enterprises, PINK Jeep® Tour’s parent company and the nation’s largest privately-owned themed attractions corporation, announced it will cover 100% of tuition, fees, and books for its 11,000 employees who choose to pursue further education. The significant investment in employee education will be made through Herschend’s GROW U, a new program designed to make it easier for employees to achieve their personal and professional dreams....

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Pink® Jeep® Tours Smoky Mountains Announces Pigeon Forge Christmas Lights Tour

Embrace the holiday spirit this season with the first-ever, limited-time Pigeon Forge Christmas Lights Tour offered by Pink® Jeep® Tours Smoky Mountains through the month of December. The 1-hour tour will be offered on Thursdays, Fridays, and Saturdays through January 1, with tour times of 6 p.m. and 7 p.m. to capture the magnificence of the evening lights. The cozy excursion includes a tour of the Winterfest Light Show and the exclusive, private Bear Track Trail....

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PINK® Adventure Tours Launches Smoky Mountains Bloom-ometer

PINK® Adventure Tours announced today that it will begin tracking the ever-changing flora of the Smoky Mountains in the spring via its new “Bloom-ometer” online tool. One of the best times to visit the Smoky Mountains, the company is looking to aid visitors and locals alike in booking their ideal seasonal visit. The tool will allow prospective guests to know exactly when their favorite wildflower will be showing its colors and what tours are recommended for the best views....

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PINK® Adventure Tours Announces Gatlinburg Loop Smoky Mountains Tour

The new Gatlinburg Loop Smoky Mountains Tour is an off-the-beaten-path cruise through the lowlands of the Smoky Mountains. Tour guests will explore cascading mountain streams at Cataract Falls and LeConte Creek, visit the Noah "Bud" Ogle Cabin and enjoy an off-road excursion on Pink Jeep Tours' exclusive Bear Track. Accessing new pathways, guests may even enjoy a rare black bear sighting....

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PINK® Jeep Tours Offers NEW Routes in the Great Smoky Mountains to Highlight Fall Beauty

For the first time this Fall, visitors drawn to the Great Smoky Mountains National Park by the spectacular leaf colors will see PINK. PINK® Jeep® Tours is celebrating its inaugural autumn in the Smoky Mountains by expanding its tour line-up. Leaf-peepers can now experience the season’s breathtaking beauty during six different relaxing,...