Since it was founded in 1960, Pink Adventure Tours has remained the premier off-road adventure company. What started as America’s first Jeep® tour has become signature excursions in Sedona, the Grand Canyon, Las Vegas, the Smoky Mountains and Branson. From the original routes to guided hikes and custom trips, we’re proud to offer experiences that stay with you long after they’re over. For media inquiries, please email

Pink Adventure Tours Shows Continued Commitment To Conservation And Environmentalism In 2016

Sedona, AZ (Mar. 15, 2017) — Already a shining example of combining adventure and luxury into their incredible tours of the American Southwest, Pink Jeep Tours has also become an example—to their peers, their clients, and their communities—of conservation and environmentalism. While their passion for the great outdoors comes through in their tours of Las Vegas, Sedona, and the Grand Canyon, this passion is extended and further demonstrated through volunteer efforts, vehicle design, and so much more.

In 2016, Pink Adventure Tours and their guests raised over $14,000 for the National Forest Foundation. These funds are used to support ongoing projects in Coconino National Forest, and in other parts of Northern Arizona. In 2017, these efforts will be put towards repairing and maintaining Sedona’s famous Schnebly Hill Road. This popular destination, while offering its visitors stunning views and a rugged, off-roading experience, has become much less accessible in recent years, due to increased erosion.

According to Rebecca Davidson, Director, Southern Rockies Field Program for the National Forest Foundation, “Pink Jeep Tours is a great example of how public-lands-dependent businesses are stewards of the lands that they love and that drive their business. We are excited to continue to improve Arizona’s National Forests with the support of Pink Jeep Tours and its customers for years to come.”

Pink Adventure Tours has also created a designated trail conservation team. Last year, this dedicated group volunteered to help the U.S. Forest Service rebuild the trail at the Honanki Heritage Site. The resulting project took them nearly 5,000 labor hours, working to  rehabilitate the trails, thereby allowing future visitors to enjoy them for years to come.

“We consider it a privilege to be part of the conservation of the land that gives so much pleasure to us and our guests,” said Tim Miller, CEO of Pink Adventure Tours. “It’s a labor of love for our team.”

Outside this dedicated team, Pink Adventure Tours also organized volunteer excursions throughout the year to assist the National Park Service in picking up trash and debris along the South Rim of the Grand Canyon. This effort helps to maintain the majestic, pristine view that has made this landmark world-famous. Pink Jeep Tours also has a long-standing commitment to recycling, making it a regular practice in their maintenance facility.

Finally, Pink Adventure Tours is working to reduce its carbon footprint.

Significant upgrades to their tour vehicles leverage the latest technology, making the vehicles as safe and comfortable as possible for guests, but also more efficient than ever. Additionally, the vehicles undergo regular, mandatory service, as well as a daily 21-point inspection to make sure that everything is functioning properly and that there are no leaks or other issues. In short, these vehicles are just pink—they’re green, too!

At Pink Adventure Tours, the outdoors isn’t a business—it’s a passion. Through continuing efforts to conserve and maintain the beautiful outdoor landscapes of the Southwest, Pink Adventure Tours is working to share that passion with others, for generations to come. Guests looking to discover the wonder for themselves should call 800-873-3662 or visit


Founded in 1960 and based in Sedona, Arizona, PINK Jeep Tours provides unique, unforgettable tour experiences for visitors from around the world in Sedona, the Grand Canyon, Las Vegas, Branson and the Smoky Mountains. Originally inspired by a striking Hawaiian hotel in the late 1950s, the iconic color has become synonymous with world-class adventure. A customized fleet of over 150 cutting-edge vehicles ensures that tours are safe and comfortable. Guides are expertly trained and certified, with each completing the Certified Interpretive Guide program, Smith System© Driver Safety Training, CPR Certification, and First Aid Certification.

Herschend Enterprises purchased PINK Adventure Tours in 2018, marking its entry into the adventure travel industry. Herschend Enterprises owns a portfolio of companies that are committed to providing wholesome, immersive entertainment which allows families to connect in meaningful ways.